Why blog?

I've been thinking about this for a little while and at my recent appraisal with our Glorious Leader I suggested that a blog might be a good idea. Our website is fine but it is relatively static and I'd like to have the ability to get information out to clients more quickly than we can using that. I also rather like our newsletter but it tends to take a little while to get it together and there is really rather limited space on a two sided A4 newsletter that goes out quarterly. With my short memory and limited filing ability I was looking for a way to comment quickly whilst an issue was on my mind and before it got lost in the mists of time.

I read blogs. It is my addiction of choice. Other people watch the x-factor. I catch up on the end of the world as we know it (and the cartoons) before getting out of bed in the morning. I had assumed that these fascinating glimpses into other worlds were published by geniuses gifted with an understanding of esoteric software. That turns out not to be the case. Anyone can scrawl their thoughts in a very tiny corner of the internet with absolutely minimal ability. So here I am, scrawling. Of course, no-one has to come look at them. This is the joy of our modern world.

So, in short, I have the go ahead to communicate my thoughts as long as they are informative, mildly entertaining and have an environmental flavour. I intend to use this format to pass on the fascinating links that I find, introduce the rest of the team, write the occasional opinion piece and have a certain amount of fun. Not too much, of course. But some.